In recent years, low-priced tailstock products in the clothing industry have become a fragrance in the eyes of savvy businessmen. Especially at the moment when the global financial crisis is intensifying, the clothing manufacturing industry in the world has suffered an unprecedented blow. Manufacturers are complaining about the status quo of high cost and low added value, but the clothing suppliers at the end of the industry chain are secretly laughing. Out: the original profiteering here!
In fact, it is not easy to do a clothing retail business. In addition to earning the difference, you have to find a way. For this point, Liang Suping, who is engaged in the tail goods business in the Central Plains clothing tail goods market, has a deep feeling. On March 25, she chatted with reporters almost all morning.
- A rural girl who loves tossing.
Liang Suping has a lot of experience. He has worked, opened a factory, and sold department stores. It was not until 2007 that he considered doing the retail business.
Liang Suping was born in the countryside and has been very strong since he was a child. As a teenager, she went to a textile factory to learn how to weave carpets. Because of her ability to endure hardships and agility, she quickly became a technical pacesetter in the factory. Later, a small textile factory was also established in her hometown. The boss invited her back to do technical guidance many times, and offered quite attractive conditions. But Liang Suping politely declined because she had her own plans
- Build your own textile factory.
Before long, Liang Suping borrowed several thousand yuan to set up a textile factory with others. However, due to his youth and lack of experience, the textile factory closed down soon after its establishment. “Now I still have half of the unfinished carpet in my collection. Every time I see it, I think of that scene.” The money was all lost, and Liang Suping wanted to cry without tears. When she got home, her father was so angry that she ignored her.
There was really no way to stay at home, so Liang Suping borrowed 40 yuan from a friend and sold toilet paper. Pushing a broken bicycle, she began to sell non-stop in the streets and alleys of the nearby Shiliba Village. Later, her father couldn’t stand it any longer, so he drove a donkey cart to help her. Amid the ridicule of others, Liang Suping’s purse gradually swelled.
In addition to providing for his younger brother to go to school, Liang Suping also used the money he earned to help his family rebuild the house. When the villagers nearby saw that she had “made a fortune”, they followed suit. Liang Suping closed it as soon as she saw it, and started a department store business: shoes, socks, clothing, everything.
- To work part-time for the ideal.
In 1992, Liang Suping got married. After marriage, she still runs a department store business from home. But at this time, she has put the main energy on clothing.
“Actually, since then, I have been thinking of running a garment factory myself in the future, but when I recall the painful lessons before, I didn’t dare to be so reckless.” Liang Suping decided to go to work in a developed city in the south to learn some experience for the future. Start a business and lay a solid foundation. In this way, she came to a garment factory in Guangdong.
The equipment, technology and concepts in the coastal areas are much more advanced than those in the interior, where Liang Suping gained insight and learned a lot. Some things happened to Yu Wenxing at home, and he felt that he had learned almost everything. After a few years, Liang Suping resigned and returned to his hometown. After the family affairs were settled, Liang Suping began to help her husband with some things. In fact, her husband is also a tossing person, as long as it is an opportunity to make money, he will not let it go. Over the years, he has been busy with the clothing tailings business: buying a large amount of tailings at a low price from a large clothing factory in the south, and then reselling them to make a profit.
- Excavate the invisible “rich ore” of the garment industry.
In 2007, * Yuantong Textile City launched a large-scale investment promotion. After repeated consideration, Liang Suping and his wife chose a shop in it. When they first came in, they were still selling tails. But later, they gradually felt that it was impossible to continue doing this, and that the profit was too low, and it was difficult to make it bigger.
Coincidentally, at this time, Textile City specially invited some experts to give business guidance to merchants. Liang Suping went with the attitude of trying it out. After listening to the expert’s explanation, she was very excited. The questions the expert talked about were exactly what she wanted to know. In particular, the experts’ analysis of the tailings market made her eyes shine. Why not reprocess those tails? That way the profit will be greater. Liang Suping suddenly woke up.
Soon, Liang Suping found more than 20 garment workers to set up his own processing factory. At the same time, she contacted the factory where she used to work, and successfully signed a supply and marketing agreement for tailings. “We mainly buy brand-name fabrics such as Adidas and Puma, and we don’t want anything else.” Liang Suping told reporters, pointing to the raw material samples hanging on the wall.
After careful preparation, in June 2008, Liang Suping and his wife set up “Jiaochaozhiyang Brand Clothing Company”, which integrates processing and sales. She and her husband have a clear division of labor. Her husband is mainly responsible for purchasing and processing, and she is responsible for sales. Since they found a way, their business has grown rapidly and has now embarked on a stable development track.
“At present, the processing of tailings is relatively mature in developed cities such as Guangdong and Shanghai, but the Central Plains area is still not enough, and there is a huge market to be developed here. Next, we will use this as a base to develop steadily and gradually expand our brand. , and promote it to the whole province and the whole country.” Liang Suping is full of hope for the future.